Customer segmentation is the process by which retailers arrange their broad customer base into smaller subgroups. Use the handout to help describe the different dimensions of your market segment to the best of your availabilities.
Customer Segmentation
Resources
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WEBINAR (PDF)
Customer segmentation is how retailers arrange their broad customer base into smaller subgroups.
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HANDOUT (PDF)
Use this template to help describe the different dimensions of your market segment to the best of your availability.
