OBION COUNTY TOURISM IS MAKING AN IMPACT

2025 was another exciting year for tourism in Obion County—and the numbers give us plenty to celebrate! See how well we performed

Obion County shines at placing 26th out of 95 Tennessee Counties in Visitor Spending.

Visitors spent $82.76 MILLION while they were here, increasing growth by 3.3% from 2024. This skyrocketed another major increase to 40.7% since 2018, showing a true testament of collaborative efforts in all areas!

Visitor spending generated $7.82 MILLION in state & local taxes, allowing opportunities to GIVE BACK to our communities.

Nearly $226,750 was spent EVERY DAY by visitors when they visited by staying here, shopping at our small businesses, dining out and BEING PRESENT in our communities. This supported 639 jobs bringing in $18 MILLION in labor income.

Thanks to Tourism, residents of Obion County paid $624 less in taxes per household in 2025, providing some relief on our residents.

FROM THE DIRECTOR:
"These numbers represent more than just dollars, they represent the VISITOR (people who do not live here) giving support to our local businesses, attractions, communities, and the people who make Obion County a destination worth discovering. We’re proud of how far we’ve come, and even more excited about where we’re going!"
 
Here's where we need YOUR HELP!
 
Remember: EVERY VISITOR matters. EVERY DOLLAR makes an impact. Spread the word, invite your loved ones to come visit, support each other and our local businesses but mostly be EXCITED, be PROUD of what OBION COUNTY has to offer, because, its OUR HOME